A beachside house with a for rent sign, a concerned local talking to a traveler holding a suitcase, near tropical plants and calm ocean.
Vacation Rental Scams Locals Warn Are Growing Faster Than Ever
Written by Isabella Bird on 5/18/2025

Can you even try to book a weekend away anymore without feeling like someone’s about to scam you? I swear, the “local advice” people drop these days is less about which taco stand won’t give you food poisoning and more about which vacation rental scams are multiplying faster than ants at a picnic. Scammers just throw up fake listings on Airbnb or VRBO, hijack messages, and vanish once they’ve got your money. Blink and you’ll miss it. Seriously, every other person in my building has a horror story. Someone spots a “cute” cottage, sends a deposit through Venmo, and—gone. My cousin still brings up the time her “beach bungalow” in Florida turned out to be a toolshed. She’s not over it. Honestly, I’m not either.

What really gets me? Some of these scammers impersonate homeowners so well you’d think they were your old math teacher. Weird punctuation, random Zelle requests, and payment deadlines that make no sense—sometimes it’s so obvious, but if you’re tired or distracted, you’ll miss it. The Better Business Bureau says rental scam complaints doubled last year. Comforting, right? Mike Keenan at Evolve says don’t ever pay direct, no matter how many “!!!” or “urgent” texts you get.

And yet, every “offline” person I know—those who still print out MapQuest directions—somehow never get scammed. Meanwhile, I’m over here refreshing Airbnb, sweating that my next “cozy studio” is just a Canva mockup with a fake price. If you think, “That’d never happen to me,” you’d get along with my aunt, who thinks the internet is a passing trend.

Understanding Vacation Rental Scams

So, are vacation rental scams really that bad? I mean, I wish I could say everyone’s booking Airbnbs without a hitch, but the stories just keep coming. If you don’t catch the warning signs, you’ll end up locked out of a place that never existed, wallet lighter, trust in humanity basically gone.

What Are Vacation Rental Scams?

Nobody wakes up thinking, “Let’s lose $1,900 to a fake condo today.” But here we are. I get DMs from neighbors who watched their dream trip go up in smoke because someone cloned a real listing, fuzzy welcome mat and all. It’s not just fancy houses, either—basic apartments, last-minute “deals,” whatever. The classic move? You wire money to the “owner,” then surprise: no key, no property, nothing. A Palm Springs local told me about six fake listings ripped right from legit rental sites, sunset photos and all.

And yes, even on Airbnb, that listing could be a total sham. Sometimes you spot the typos or weird phrasing, but half these hosts sound totally normal—until you’re out the money.

How Scams Are Evolving

Last year, I thought just checking the photos and double-checking addresses would keep me safe. Not anymore. Now the fake reviews read better than the real ones. Scammers tweak listing details—just enough typos, a sneaky price drop—and sail right past detection. I’ve seen “hosts” steal not just photos, but actual guest reviews and message threads, pasting them into new profiles. Everything looks legit.

Now I’m over here, analyzing every comma in VRBO messages. One too many exclamation points? Scam. Here’s the wild part: they’re using deepfake walkthrough videos. I saw a TikTok where someone hired a lookalike “local rep” for virtual tours. Facebook groups keep warning about not doing direct bank transfers, but the scammers are already moving to cryptocurrency. Because of course they are.

Common Tactics Used By Scammers

Honestly, if scammers put this much effort into something useful, we’d have cured the common cold. It’s not just fake photos. There’s the “oh, that rental’s gone, but here’s a better one” bait-and-switch. I’ve watched two spring break trips implode from that. Unrealistically low prices for busy weekends? Nobody’s handing out modern 2-bedrooms for $55 a night on Memorial Day.

Blurry ID scans, messages that sound like they were written at 3 a.m., and payment requests for Zelle or Bitcoin—never a credit card—are all bad signs. Sometimes the “host” invents new fees (“cleaning fee doubled, sorry!”) and can’t show you a receipt. I swear, it feels like a game to see how tired and gullible I am. Last week? A retired appraiser I know almost sent a deposit to someone using his cousin’s name and LinkedIn photo. There’s no end to it.

Red Flags Locals Warn About Most

I keep hearing about new scams from neighbors—like, daily. Not just randoms online, but actual people I see at the grocery store. The warning signs? Sometimes subtle, mostly just ridiculous.

Too Good to Be True Deals

No way is a beachfront villa cheaper than my Netflix bill. Someone’s grandma isn’t slashing rates by 60% for a holiday weekend. Locals joke you should count the zeros on any “super-discount” twice, especially if the place is in a prime spot—next to the festival or the boardwalk, whatever.

Mike (different Mike) tried to book a penthouse with a hot tub and EV charger for half the price of a closet nearby. Listing disappeared two days after he wired money. Classic scam red flag.

Even locals fall for it. Sally wanted a short-term rental for her cousin, found a luxury condo for dirt cheap. Spoiler: it was a scam. If a deal makes you think, “Wait, why is this so cheap?”—that’s enough reason to bail.

Lack of Verified Reviews

If there are no reviews, nobody’s ever risked staying there. Or the reviews sound like they were written by a bot—“Perfect host! Amazing stay!”—just swap “rental” for “toaster oven” and it still works. Verified reviews from actual bookings matter. Scammers can fake testimonials in their sleep.

My cousin booked a “chic artist loft” based on generic five-star blurbs. Showed up, the address didn’t even exist. Real properties get all sorts of reviews, not just glowing ones. The weird mix of awkward photos and complaints from “Linda in Houston” is what makes me trust a listing.

I always double-check when I see stock photos and flawless hosts who supposedly speak every language. Facebook groups are full of “has anyone actually stayed here?” posts because we’ve all seen enough review-related scam red flags. If every review is by “Taylor S.” or there are none, I’m out.

No Reviews or Multiple Listings

Sometimes it’s both: zero reviews and the same listing under four weird usernames. I once found “Ocean Retreat 2BR” listed by “househost-special,” “luxurybeachhome,” and “sunshinegetaway12”—all with the same photos. Google Street View says the place is real, but you’ll never get in. Barely legal, definitely not safe.

Local agents say scams explode during big events, so scammers repost fake listings with tiny address tweaks or different photos. I’ve seen different prices and cancellation policies for what’s clearly the same apartment, across knockoff sites. No normal person manages eighteen “unique” listings for one place.

I tell friends, “Would you buy shoes from ‘snkrs4u1234’ with no reviews and five identical stores?” Probably not. But vacationers still fall for these multi-listing and review-free scams. Do a reverse image search—half the time, the photos show up on random housing forums overseas.