Bartender at a resort bar looking at a limited selection of alcohol bottles while guests sit nearby with curious expressions, tropical scenery visible outside.
Why All-Inclusive Resorts Are Suddenly Cutting Drink Options Now
Written by Marco Jackson on 5/22/2025

Why Resorts Are Reducing Drink Choices Now

Did anyone imagine we’d need a ticket for a mojito, or that the tequila shelf would become a secret? Half the pool crowd’s trading rumors, and now there’s an app to tell you when you’ve “hit your limit.” This wasn’t random—just follow the money, or the headlines.

Economic Pressures and Cost Savings

Last winter, a bartender told me, “No more top-shelf before five.” Not a joke. I checked the latest policies—six drink rules, surprise menu changes, new charges for what used to be basic vodka. It’s not just about the booze. Resorts are getting hammered by import prices, staff shortages, and endless vendor contracts.

Mixers cost more, so they swap out for generics and hope no one notices. Sofia Perez at Forbes called it: resorts are stuck between inflation and guests who expect the world. So they cut corners where we’re least likely to notice—open bars. Try arguing with a CFO who thinks “raising the bar” means offering fewer drinks with fancier names. Imagine reading their spreadsheets. No thanks. Watered-down wine, generic vodka, “martinis” that taste like regret.

Sustainability and Responsible Consumption

One manager handed me a branded tumbler, said it was for “the environment.” Next day, he said three refills was the max unless I tipped. Supposedly it’s “eco-friendly”—but it feels like rationing. There’s always a new pledge about glass waste, carbon footprints, and no more cocktail umbrellas. But really, the drink count’s dropping.

Some resorts are honest—they say it’s about the planet and “responsible hospitality.” There’s talk of overconsumption, local laws, and social responsibility. If you read the fine print, it’s half real concern, half PR spin to cover cost-cutting. Fancy straws, compostable cups, and a menu that tells you to “enjoy responsibly.” Funny how “saving the ocean” and “saving on liquor” both mean you’re waiting in line for a second beer.

Impact of Social Media on Resort Policies

A resort bar with a bartender serving drinks to guests, some drink options are missing, and guests are using smartphones in a tropical setting.

Late-night TikTok scroll? It’s just hacks for sneaking more drinks—people grabbing eight cocktails at once, weird combos nobody would order on purpose. Influencers blow it up, comments get wild, and suddenly hotels panic about going viral for the wrong reasons.

Viral Trends on TikTok and Instagram

Scrolling TikTok or Instagram these days is basically a drinking game—except you don’t actually get a drink. It’s just endless hacks, “pool bartender secrets,” and, I swear, people treating the minibar like it’s some kind of Olympic event. Who started this? No clue. Saw a Fora Travel advisor say half her clients now want “authentic” experiences, not just to get hammered—sure, but then why does every other reel beg for a ‘premium pour’ tip? It’s a mess. Resorts aren’t dumb; they see a viral hack, and suddenly, brand-name booze vanishes from the bar. It’s like whack-a-mole, but with tequila.

On Instagram, these random “bar crawl” groups keep popping up in Stories, and staff told me they’re actually trained to spot when guests order in bulk. Is this a hotel or a high school dance? Algorithms just want clicks, so chaos wins, and nobody on TikTok cares about the wasted liquor cost except, I guess, the guy in accounting. Digital marketing folks? They’re all about weaponizing FOMO, and it’s working—meanwhile, resorts quietly lose their minds over product loss and have to scramble.

Influence of User-Generated Travel News

One morning, I saw a single Reddit post about a “drink cutback” at some resort blow up into news on every travel blog. Somebody tags management, suddenly there’s a quote in iNews about 80% of all-inclusive spending leaving the country. Is that even true? Who knows, but once it’s online, everyone takes it as fact.

A single TripAdvisor review, especially when paired with a TikTok rant, can throw PR staff into panic mode. I’ve watched them scramble to rewrite beverage menus before happy hour even started. It’s wild. These blurry poolside photos and ranty reviews? They trigger more rules, fewer options, and suddenly you need a token to get a rum punch. The quiet, normal guest gets sideswiped because social media always wins over actual policy review. Every. Single. Time.